Privacy Policy

Last updated: May 1, 2025

Good Measure Financial ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website at goodmeasurefinancial.com or engage with our services.

Information We Collect

We may collect the following types of information:

· Personal identifiers — name, phone number, mailing address

· Business information — company name, financial records, and related data you share with us in the course of our services

· Usage data — IP address, browser type, pages visited, and time spent on our website (collected via analytics tools)

· Communications — records of calls or messages you send us

How We Use Your Information

We use the information we collect to:

· Deliver bookkeeping, payroll, tax support, and advisory services

· Communicate with you about your account, including sending security alerts and two-factor authentication (2FA) codes via SMS

· Provide two-way support via SMS for existing clients

· Respond to inquiries and requests

· Comply with legal and regulatory obligations

· Improve our website and services

Text Messaging (SMS)

Good Measure Financial uses SMS messaging solely to provide account security (two-factor authentication) and two-way support for existing clients. We do not use SMS for marketing or promotional purposes.

By providing your mobile number during our onboarding or contracting process, you consent to receiving these messages. Standard message and data rates may apply. You may opt out at any time by replying STOP to any message. Reply HELP for assistance.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

How We Share Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

Service providers — trusted third-party vendors who assist in delivering our services (e.g., accounting software platforms, payroll processors, communication tools), bound by confidentiality obligations
Legal requirements — when required by law, court order, or governmental authority
Business transfers — in connection with a merger, acquisition, or sale of assets, where the receiving party agrees to honor this policy

We do not share your information with third parties for their own marketing purposes.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure. We encourage you to take precautions to protect your own data.

Data Retention

We retain personal information for as long as necessary to provide our services, comply with legal obligations, and resolve disputes.

Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites and encourage you to review their policies.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page with an updated effective date. Continued use of our website or services after changes are posted constitutes your acceptance of the revised policy.